Today I heard this, from Paul McCartney's recent "Good Evening New York City" live album:
And within the first few seconds I thought...
WHAT. THE. FUCK?
AUTOTUNE!
NOOOOOOOOOOOOOOOOOOOOOOO!!!!!!
Was I crazy? Does anyone else hear it on there? Yup. And plenty of other folks are as appalled as I am. WHY, PAUL, WHY WHY WHY WHY WHY?
I think I know the answer, I am sad to say. It's not that Paul's vocals are so off that they need correction. He's the Pitchmeister, even in his 60s now. The answer is that the modern buying public has become so accustomed to hearing this horrid effect on almost every piece of Top 10 pop sold now, that they LIKE IT. It's on Paul's album to give it a more "modern" vocal sound, and therefore catch the ears of younger buyers who might think it cooler, even if subconsciously so. Even an ex-Beatle has to think about sales. Well, not really, but he wants to.
Now, if autotune had been around for Wings...
I HEARD THE AUTOTUNE TODAY, OH BOY
Wednesday, January 27, 2010