REALISTIC MERCH IDEAS FOR THE STONES, THE WHO, AND BRUCE

Classic rock giants have been just as hard-hit by the music industry's financial downturn as anyone. Songs aren't selling the way they used to and most bands these days make the bulk of their money doing live concerts. But when you are getting up in years, the physical demands of touring get harder and harder, and you might need to think of other ways for your "brand" to make money.

You gotta try to get some more of that Baby Boomer money before nursing home costs kick in! Right??